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About us

LoansUK.co.uk was founded in 1999 right at the beginning of the dot.com boom.

The web site was created to serve the UK population with an online loan broker service and within a matter of weeks we appeared at the top of the Internet search engines for the search term "Loans" - this was even before Google became part of everyday life.

In the late nineties early noughties the majority of people used the Internet as a research tool or a more efficient yellow pages. Consumers were very uncomfortable sending their personal data over the Internet and the majority of the enquiries came via the phone number displayed on the web site.

Over the last ten years, we have seen a huge transformation of consumer behaviour. With the rapid success of the comparison web sites and increased Internet security, consumer finance is now predominantly carried out over the Internet. Secure online applications have now become commonplace with people using the phone only if they have to.

At Loans UK we have brought together the UK's leading lenders under one roof and we have aimed to ensure that your journey to the perfect loan is a great one.

Many thanks for visiting us.

The Loans UK team.


LoansUK.co.uk is a trading style of William James Wealth Management Ltd which is licensed by the Office of Fair Trading License No: 0619770. William James Wealth Management Ltd is registered on the Data Protection Register - Number Z1604157. Registered office: 38 Manchester Road Wilmslow Cheshire SK9 1BG. Company number: 06622346 registered in England and Wales.